Boost Your Voice
This was a responsive, infinite scrolling, informational website for Boost Mobile, a prepaid wireless carrier. Its objective was to get working-class minorities out to vote on election day.
Business need: Build brand awareness
User need: Get to a polling station near them
Challenge: Register site visitors to vote
Solution: We used a 3rd party online voter registration platform through 'Rock the Vote' to make that happen
Results:
Consideration increased by 207%
Purchase Intent increased 700%
Buzz surrounding the brand increased 108%
Boost’s Impression score increased 54%
Quality score increased 45%
Reputation score increased 96% (measures how proud someone would be to work at Boost Mobile)
The brand’s Recommend score increased 2200%
*Source: YouGov BrandIndex