This was a responsive, infinite scrolling, informational website for Boost Mobile, a prepaid wireless carrier. Its objective was to get working-class minorities out to vote on election day.
Business need: Build brand awareness
User need: Get to a polling station near them
Challenge: Register site visitors to vote
Solution: We used a 3rd party online voter registration platform through 'Rock the Vote' to make that happen
Results:
Consideration increased by 207%
Purchase Intent increased 700%
Buzz surrounding the brand increased 108%
Boost’s Impression score increased 54%
Quality score increased 45%
Reputation score increased 96% (measures how proud someone would be to work at Boost Mobile)
The brand’s Recommend score increased 2200%
*Source: YouGov BrandIndex
Collaboration with the executive producer ensured all facets of the theatre experience were researched, analyzed and documented. Flows created helped our production team visualize and anticipate obstacles in the shows format, theater space, data transmission, and marketing channels.