"Why Phoenix" section UX/UI, content restructure and visual redesign.
Business need: Increase inquiries and enrollment and to build credibility
User need: Get answers about programs to help make a decision on whether the university is a good fit for their current life situation.
Challenge: A daunting onslaught of information without immediate answers to specific questions. Client focused on what to say vs. the students need.
Solution: We presented two solutions. The first, organized content to answer potential students top-of-mind questions during the consideration phase in a clever "Chapter" format. The second solution organized content to communicate the universities five pillars of strength.