This was an immersive, dual screen, online test drive experience. The user’s smartphone was turned into a steering wheel, gas pedal, brake, rearview camera and much more - while the desktop served as the main projector. This enabled users to take control of the Mirage G4 in ways online experiences haven’t allowed for in the past, using intuitive motion gestures.
Business need: To get people into the showroom
User need: To test drive the G4 and learn about its features
Solution: Bring the test drive to the user
Challenge: Response delay between devices
Results:
61% consideration rate increase
Average 6:06 min spent on the site
Visitors came from 136 different countries
*Source: Mitsubishi Market Research